The world loses 674 ballerinas everyday.
90% of accidents involving kids could be avoided.
www.safekids.org
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Photographer: Getty Images
Film Agency Producers: Nicole Godoy, Marcel Weckx
Print Agency Producers: Monica Beretta, Elaine Carvalho, Rodrigo Cassino
Account Team: Paulo Rodrigues, Rui Branquinho
Account Planer: David Laloum
Media: Gustavo Gaion, Marcello Bolla
Production Company: Ad Studio
Director: Jarbas Agnelli
Sound Production: Ad Musica
Published: October 2011