Coca-Cola: Cinema’s acts of kindness, Version Chair

People were asked to exchange seat with the less desirable first row. As a reward they received goodies.

Advertising Agency: Leo Burnett, Costa Rica
General Creative Director: Alexis Ospina
Creative Director: Marvin Leiva
Art Director: Felipe Gutierrez
Copywriter: Jorge Carrera
Director: Neto Villalobos
Published: December 2013

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