Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code we tweaked Turkey’s most used news apps to look for the Garanti app. Things got interesting when the news didn’t found the app.

Advertising Agency: Punch, Istanbul, Turkey
Creative Director: Ali Musa Paça
Art Director: Mert Şentürk
Copywriter: Nur Yıldırım
Client Director: Koray Öztürk
Published: December 2013