No need for maneuvers.
Funny shaped toasted pasta kids want to eat.

When Sugat asked us to launch their new funny shaped toasted pasta, we knew one thing for sure: dinner table dramas were over. Parents would no longer have to trick, manipulate and maneuver their kids into eating dull food. No more “It’s a plane” monologues or “Open wide” arguments. Parents would now be able to relax while their kids enjoyed the new letter, number, and geometric-shaped pasta.

Advertising Agency: TBWA\YEHOSHUA, Israel
Executive Creative Director: Amit Stoler
Creative Directors: Koren Waise, Noga Kara
Art Directors: Udi Ovadia, Dafna Ashkenazy
Copywriter: Michal Perry
VP Client Services: Erez Barkats
Photographer: Yoram Aschheim