In Sweden, 100,000 people suffer from anorexia and eating disorders. The media world is becoming increasingly obsessed with looks, and this development is everyone’s responsibility. To put focus on the issue, we launched Miss Skinny – an controversial online fashion store with size zero only.
Advertising Agency: Shout, Gothenburg, Sweden
Copywriter: Pontus Caresten
Art Directors: Calle Österberg, Stefan Parkbring
Production Manager: Therese Berglund
Final Art: Johanna Levin
Retoucher: Malin Svensson
Digital production: 2Creative
Film production: Is this it
Music: Synkop
Published: October 2013