The fire’s searching for oxygen. You’re searching for civilians and praying you get there first.
Captain Joe Magliocca, Pittsburgh Bureau of Fire, Truck 17. When you go in, we go in with you. MSA

Advertising Agency: Smith Brothers Agency, Pittsburgh, USA
Creative Directors: Bronson Smith, Lindsey Smith
Art Director: Craig Seder
Copywriter: Cathy Bowen
Photographer: Frank Walsh
Retoucher: Dwight Pritchett
Published: February 2014