Task
Create an agency greeting card that:
– Demonstrated our ability, as CRM specialists, to develop highly targeted solutions
– Won’t end up in the bin after the celebrations

Solution
Custom made Christmas Lights
– Designs were based on our clients’ individual personality/likes
– Each bulb hand-painted and marked as a number in the collection

Results
– 3 new business leads
– Invitation to bid for a multinational oil and gas business
– Our FB page recorded an all-time high for 2012 in terms of reach, viral ability and engagement
– More importantly, we showed that DM could be just as relevant in a digital world

Advertising Agency: RAPP Malaysia, Kuala Lumpur, Malaysia
Creative Directors: Edward Ong, Jeff Ooi
Art Directors: Chan Guay Chin, Walter Teoh, Jeff Ooi
Illustrators: Erika Lee, Walter Teoh, Maman Rosnan, Shieko, Radzi Ali, Huey Ling, Wang Soo Fun, Justine Yan, Mat Arif, Calvin Hui
Typographer: Calvin Hui
Photographer: Jeremy Song
Print Producer: Moey Huey Ling
Color Separation: Pioneer Graphic Scanning
Published: December 2012