To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth — a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.

Advertising Agency: Y&R, Dubai, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Ash Chagla, Kalpesh Patankar
Art Directors: Kalpesh Patankar, Khaled Said
Copywriters: Ash Chagla, Athina Lalljee
Agency Producer: Sam Eid
Editor: Subash Mishra
Production Company: Pixel Plus Media
Production House: Dejavu
Sound Company: Mango Jam Studio
Published: March 2014