Not stopping in time can change everything.
Electronic Brakeforce System.

Advertising Agency: Y&R, Bogota, Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Directors: Tito Chamorro, Juan Alvarado
Creative Directors: Ricardo Uribe, Julián Andrés Núñez, Juan Carlos Sosa
Copywriters: Sebastián Cuevas, Andrés Luque
Art Director: Marcela Zapata