Pure Italian toilet water.
The Italian Alps. Over 10 million visitors each year, and a human to toilet ratio of 6.500:1. Salute!
CAPI mineral water. Sounds Italian, but thank god it isn’t.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Damon Stapleton
Art Directors: Nils Eberhardt, Jade Manning
Copywriters:Veronica Copestake, Joe Hawkins
Designer: Pierre-Antoine Gilles
Retouchers: Mark Sterne, Dan Meyers
Additional credits: Charmaine Andrew
Published: April 2014