Pure Italian fatigue vomit water.
The Italian alps. Home to the most chaotic single-day bike race on earth. 9000 participants. 299km. 8 Toilets. Salute!
CAPI mineral water. Sounds Italian, but thank god it isn’t.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Damon Stapleton
Art Directors: Nils Eberhardt, Jade Manning
Copywriters:Veronica Copestake, Joe Hawkins
Designer: Pierre-Antoine Gilles
Retouchers: Mark Sterne, Dan Meyers
Additional credits: Charmaine Andrew
Published: April 2014