The difference between saying it and saying it right.

Advertising Agency: McCann, Medellín, Colombia
Chief Creative Officer: Samuel Estrada
Creative Director: Germán Camelo
Art Directors: José Manuel Arango
Copywriters: Cristian Ovalles, Germán Camelo
Account Director: Margarita Echavarría
Production 3D Company: El Cisne
Published: February 2014