Let everything run smoothly tonight!

On the soccer match day BRAZIL vs. CROATIA during the World cup, we decided to support our national football team vs. Brazil wishing them: Let everything run smoothly tonight! Croatian product for Brazilian wax. We used a page turning movement in newspaper to show the effect of depilation on Brazilian flag, showing product benefits in a simple and funny way.

Advertising Agency: Imago, Croatia
Creative Director: Igor Mladinovic
Art Director / Illustrator: Darko Bosnar
Copywriters: Darko Bosnar, Igor Mladinovic, Goran Bader
Account: Martina Bek
Additional credits: Hrvoje Hrvatin
Published: June 2014