That moment, when there are more happy consumers than happy marketers.

Red Jolbors is a new advertising festival in Central Asia. In cooperation with the festival we decided to raise the topic of laziness, fear and ignorance in advertising in Central Asia.

Advertising Agency: Openeyes DDB, Almaty, Kazakhstan
Creative Director: Sergey Radionov
Art Director: Inna Plavskaya
Copywriter: Farkhod Norbaev
Illustrator: Marina Kharitonova
Client Service Director: Evgeniya Lyssenko