Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo. But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.

Advertising Agency: One Twenty Three West, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors: Rob Sweetman, Paul Riss
Copywriter: Bryan Collins
Account Services: Christina Tan, Scot Keith
Production Company: OPC Family Style
Director: Max Sherman
Director of Photography: Kiel Milligan
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault
Producer: Dwight Phipps
Editor: Oleg Jiliba
Sound Design / Music: Six Degrees