The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk.

Advertising Agency: DDB Canada, Vancouver, Canada
Executive Creative Directors: Dean Lee, Cosmo Campbell
Creative Director: Josh Fehr
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Agency Producer: Matthew Sy
Client Services Director: Patty Jones
Account Director: Svetlana Connolly
Account Coordinator: Natasha D’Souza
Strategy: Rob Newell, Matt Nelson
Social Media Strategy: Derek Lau, Jacqueline Lee
Audio House: Wave Productions
Audio House Producer / Sound Design: Craig Warrian
Voice Over Talent: James Heguchi, Adrian Petrew, Brian Drummond, Donny Lucas, Jason Simpson, Kelly Sheridan
Animation Company: Yeti Farm Creative
Animators: Todd Ramsay, Svend Gregori, Jon Izen, Vincenzo Zumpano, Brad Gibson, Daniel Falk