The S.A.F.E. campaign is dedicated to galvanizing and uniting the tourism industry and travelers to help end the dramatic rise in poaching of Africa’s elephants.
Advertising Agency: EraserFarm, Tampa, USA
Creative Director / Copywriter: James Rosene
Art Director: Doug Pedersen
Photographers: Urszula Kozak, Frederico Veronesi, Chris McLennan
Published: May 2014
