Consumers will get the chance to make their own cat music at Meow Mix’s mobile recording studios, which will soon be deployed. On Aug. 13, New Yorkers in Columbus Circle can join country music superstar Kellie Pickler to make their own ode to feline friends by recording the iconic 30+-year-old jingle. And, it’s all for a good cause. For every jingle recorded, Meow Mix will donate 100 meals to the Food Bank of New York for cats in need.

Advertising Agency: FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Director: Teddy Brown
Creative Director: Suzanna Bierwirth
Associate Creative Director: Tony Mavrelis
Senior Art Directors: Lauren Loehr, Dan Thorne
Group Management Director: Michelle Derderian
Account Director: Lindsay Tomek
Account Executive: Kate McGarrahan