Why is the G spot so hard to find?

In an attempt to start a citywide dialogue with New Yorkers, we stenciled simple, yet provocative, questions on sidewalks with #unzippedtruth. We then continued the conversation over social media channels and directed people to our answers at TheUnzippedTruth.com.

Creative Directors: Marta Ibarrondo, Ted Sabarese
Art Director: Marta Ibarrondo
Copywriters: Michael Demos, Alan Jacobs, Ted Sabarese, Susan Wood, Kristen Mcnamus, Marta Ibarrondo
Additional credits: Production GoGorilla Media
Published: September 2014