In the wake of the recent burst of social media conversation surrounding video evidence of domestic abuse, this video campaign seeks to steer the discussion towards how to end violence against women. It provides a way for people to help alleviate the problem by creating a video with a message that should be shared on social networks.

Advertising Agency: kbs+, Toronto, Canada
Creative Director: Matt Hassell
Art Director: Stefan D’Aversa
Copywriter: Nimo Awil
Producer: Brenda Surminski
Account Lead: Marie Magnin
Digital Strategist: Karly Gaffney
Director: Brett Blackwell
Editor: Matt Kloske
Production House: Cartilage
Published: September 2014