The campaign centers on showing people how much it sucks to fly a “blah” airline, by depicting the experience of a mundane flight from takeoff to landing. The result? A 5hour, 45minute film on board the aptly named BLAH Airlines. http://youtu.be/UsMZRl71Zo4

Advertising Agency: Eleven, Inc., USA
Chief Creative Officer: Mike McKay
Creative Director: Bryan Houlette
Senior Art Directors: Sara Worthington, Bryan Houlette
Senior Copywriter: Aryan Aminzadeh
Copywriters: Jon Korn, Kevin X Barth
Head of Integrated Production / Executive Producer: Anastacia Maggioncalda
Producers: Live Action, Lindsey Wood, Michael Phillips, Amanda Punzalan
Activation Strategy Director: Fiona Su
Director of Social Media: Maura Tuohy
Director of Client Services, Rob Garnett
Account Management Supervisor: Lily Byrne
Account Manager: Meghan Kemp
Director: Shillick
Print Photography: JUCO
Print Post: DMAX
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
DP: Peter Thompson
Video Post Production: World War Seven
Editor: Kevin X. Barth
VFX Artist: Sean Pfeiffer
Additional VFX: Sean Addo
Colorist: Robert Crosby
Sound Design: World War Seven
Additional Editorial: Penny Krueger, Nick Brown / Eleven
Additional Sound Mixing: Matt Wood / Eleven
Brand Art Director: Jon Gordon
Brand Manager / Producer: Jessica Stout
Social Media Manager: Jill Fletcher