To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn’t made by the brand but by the chatty bag itself!

Advertising Agency: M&C Saatchi Direct and Digital, Mumbai, India
Creative Directors: Deepak Agarwal, Ganesh Prasad Acharya
Art Director: Ganesh Prasad Acharya
Copywriters: Deepak Agarwal, Gauri Gokarn