On one sunny day, the blue blouse discovered that its length was growing. It became longer and longer. In a few days it became so long that it turned into the Blue Blouse River. Kids love swimming in it, having fun, fishing with their dads and sun-bathing on its banks with their mums. But it’s hard to wear a river.
Dreft. Keep the shape.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Magdalena Stadnik
Published: March 2012

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