Don’t let debt snowball.

Launched on the morning of Toronto’s first significant snowfall, a giant snowball made entirely of real snow and credit card statements was placed on the busy corner of King and University in the financial district

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Shawn James, Grant Cleland
Copywriters: Sean Atkinson, Nick Asik, George Ault
Producers: Kari Macknight Dearborn, Tara Handley
Account Team: Rob Feightner, Laura Robinson, Kait Babin
Strategic Planner: Ebrahim El Kalza
Production Company: Marianne Klein, Brahaus Productions