Work of art in real squid ink. Just like our linguine al nero sepia.

We developed the first Mupi painted entirely with real ink cuttlefish. This project was designed in order to promote the “Linguine al sepia nero” dish, most famous for the Dell’Anima Italian restaurant. This is one of the few Italian restaurants in Lisbon that uses real cuttlefish ink during the cooking process of the plate. This artwork, fully handcraft, can be found at Saldanha Metro station. The same area where the restaurant is located.

Advertising Agency: Nylon, Lisbon, Portugal
Creative Director / Copywriter: João Gomes de Almeida
Art Director: Filipe Mateus
Illustrator: Magda Łupińƨka
Planner: Joah Santos
Account Executive: Pedro Garcia
Published: December 2014