To launch the full season DVD release of Sony Entertainment Breaking Bad in Japan, we created a very unique limited edition pack. We called it “8-Bit Walter White”. To maximize the WOM, we sent this unique pack to influencers in Japan, with all of them posting pictures of their Walter White pack on social media, creating huge buzz and PR. The DVD quickly achieved the number 1 position in Amazon’s DVD reservation ranking within the foreign drama category.

Advertising Agency: Geometry Global, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Art Director: Yasushi Arikawa
Designer: Ryuta Nakamura
Producer: Yuichi Aso