In-store, 12-foot wide by 27-inch tall digital menu boards, showcasing the making of delicious Wetzel’s Pretzels snacks.

Advertising Agency: O’leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deidre McQuaide
Art Directors: Eric Spiegler, Josh Zipper
Copywriters: Eric Spiegler, Matt McNelis
Agency Producer: Dan Reilly
Director: Zach Lyons / Chop Shop
Producer: David Paine
Sound Design: Stephen Dickson / 740 Sound Design
Animator: Michael Rosenbrock
Published: February 2015