Always keeps enough distance: AUDI A7 with adaptive cruise control.

AUDI developed an assistance system that helps drivers always keep enough distance between themselves and other vehicles: adaptive cruise control. To demonstrate this, a small ad was placed, with ample distance between it and the surrounding used car ads, in various car magazines.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Martin Stulz, Dominik Oberwiler
Art Director: Lukas Wietlisbach
Copywriter: Sven Rufer
Published: January 2012

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