Ronseal’s world famous strapline ‘Does Exactly What It Says On The Tin’, has been scrutinised across social networks recently, because in the 21 years since their line was launched, their products now don’t always come in a ‘tin’. So it’s time to drop it. And instead, live up to the honesty of the line and start doing exactly what we say.

Advertising Agency: BJL, Manchester, UK
Art Director: Richard Pearson
Copywriter: Karl Stones
Group Account Director: Helen Worsey
Account Manager: Ed Vaughan-Hughes
Campaign Manager: Tarryn Farnworth
Director: David Schofield
Producer: Dave Birchall
Director Of Photography: Aidy Peckitt
Production Company: Mob Films
Post-Production: Bark & Bite
Published: April 2015