Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed us on a campaign to raise awareness and generate donations for the Giant Panda program. They wanted a non-traditional campaign that would bring the Panda’s plight into our daily lives in a light-hearted way. Our solution: The Panda Font. A font made by Pandas for Pandas.

Advertising Agency: Ogilvy & Mather Japan, Tokyo, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Art Director / Typographer: Akihiko Ono
Web Designer: JK Chekpo