To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan Beer, Wunderman Taiwan transformed several drones into mechanical bees. These bee drones could take flight, and were dispatched to help deliver six-packs directly to consumers’ offices — a one-of-a-kind, online-to-offline experience that had never before been done in Taipei!

Advertising Agency: Wunderman, Taipei, Taiwan
Executive Creative Director: Paul Hung
Vice President, Accounts: Jeff Wen
Published: April 2015