In the first, courageous campaign of its kind, The Quilliam Foundation asked Verbalisation to help counter the effects of ISIL on susceptible young Muslims. The resulting campaign shows our target audience how they can unwittingly set their friends and relatives on the path to radicalisation – and the grim reality facing new recruits when they finally reach the warzone.

Advertising Agency: Verbalisation Ltd, London, UK
Creative Director: Damon Webb
Art Director: Drew Charsley
Copywriter: Frazer Howard
Published: August 2015