Targeting 18- to 34-year-old men, the campaign asks them to hold a ‘Hipstervention’ for a friend they have lost to hipsterism. Two thousand free ‘Hipstervention’ kits are available from thehipstervention.com website, along with ways to identify the ‘Signs and Symptoms’ of ‘hipsterism’ as well as the ‘global effects’ ‘hipsterism’ has had.

Advertising Agency: McCann, Melbourne
, Australia
Executive Creative Director: Patrick Baron 

Associate Creative Director: Ben Davis

Art Director: Ryan Clayton

Copywriter: Patrick Trethowan
Editor: Patrick Jennings
Managing Director: Adrian Mills

Business Director: Alec Hussain

Senior Account Manager: Alex Haigh
Digital Director: Tony Prysten
Associate Digital Producer: Allison Snow
Social Lead: Chris Baker

Digital Designer: Kenneth Sahoury
Head of Broadcast: Victoria Conners-Bell
TV Producer: Anne Comber
Director: Aaron Wilson / Airbag
Executive Producer: Robert Stock
Production Manager: Johanna Rayner
Animation: Cameron Gough / Dirty Puppet
Illustration: Maisen Hall