For the 2015 MTV Video Music Awards, MTV put up green-screen content all around the country. Green-screen billboards. Green-screen TV ads. Green Screen social media posts. Then MTVVMA.net allows people to download any and every campaign asset file and create art out of it. By posting it to their social channels with #VMAs, their art has a chance to replace all the green-screen media in advance of the show.

Interactive production: Jam3
Director: Reed+Rader