see the work at http://arcade.mcmillan.com

To ensure that our interns didn’t feel unprepared or unappreciated, we created an 8-bit video game that featured them as playable characters. In the game, they must collect ten ideas for an upcoming client presentation.

Advertising Agency: McMillan, Ottawa, Canada
Creative Director: Jared Young
Art Director: Michael Zavacky
Copywriter: Craig Lobban
Developers: Scott Thompson, Darren Schnare
Producer: Kimberley Day
Published: April 2015