“Lexus Elevate” is an immersive 360-degree film experience (https://www.youtube.com/watch?v=s-yDLHC0ryU&feature=youtu.be) using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It is the next step in virtual reality. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective.

Advertising Agency: Team One, USA
Executive Producers: Sam Walsh, Chris Graves, Alastair Green
Executive Creative Director: Alastair Green
Creative Director: John Dohrmann
Chief Creative Officer: Chris Graves
Producers: Tiffany Otoya, Kristen Little
Copywriter: Mike Rozycki
Art Director: Quoc Lu
Designer: Lucia Matioli
Account Supervisor: Jeanna Duff
Account Executive: Amy Davis
Live Action & Digital Production: UNIT9 Films
Director: Anrick Bregman
Executive Producer: Michelle Craig
Producer: Rory Mathieson
Line Producer: Alexis Celic
DP: Carl Burke
VR Technician: Joff Harris
Music & Sound Design: Plan8
Editor: Joe Randall-Cutler
Alt. Line Producer: Jess Feavel
Location Manager: Greg Orselli
Production Assistant/Driver: Nick Favorite
DIT: Jackie Bryan
PA: Katherine Johnson
Lead Compositor: Marcus Punter-Bradshaw
Compositor: Jakub Wesolowski, Stefano Pasotti, Zlaten Del Castillo, Preite Davide
Title Design: Eric Schockmel