To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited.

Advertising Agency: Duval Guillaume Modem, Belgium
Account Team: Jana Vervoort, Marc Wellens
Creative Directors: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Agency Producer: Marc Van Buggenhout
Prod Company: Czar
Director: Koen Mortier
Executive Producer: Eurydice Gysel
Producers: Matthias Schellens, Birgit D'Hont
DOP: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van Hove, Alain Dessauvage
Sound design: Senjan Jansen
Post Production: Nozon

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