see the work at http://score.tnt.com/en_us

The game, which was developed especially for this campaign, revolves around players shooting penalties on a virtual football table. Players will also be able to compete with other companies in Europe and beyond starting this autumn. The game is the driving force behind the sales activation programme that is part of the campaign. The activation allows customers to save 20% on shipments imported from or exported to Belgium, France, Germany, Hungary, Italy, Poland, the Netherlands, Spain, Sweden and the United Kingdom.

Advertising Agency: Etcetera/DDB, Netherlands