When celebrating the 90 year anniversary of Radio Sweden, we gathered some of the country’s most celebrated musicians and recreated the moment that changes everything; the first time they heard themselves on the radio. In the film we can see musicians like The Hives and Zara Larsson experience their personal defining moments.

Advertising Agency: CP+B, Stockholm, Sweden
Art Director: Felipe Montt
Copywriter: Henrik Düfke
Account Manager: Ellen Alm
Account Director: Cecilia Steenberg Forsberg
Executive Creative Directors: Björn Höglund, Gustav Martner
Production Company: INDIO
Director: Philippe Tempelman
DOP: Pat Scola
Producer: Hampus Gunnarsson
Executive Producer: Johan Lindström
Published: August 2015