Summertime is popsicle time.

In Portugal when you think “Ice Cream” you imagine a popsicle. That’s why McDonald’s is not a preferred Ice Cream destination. But this Summer McD decided to turn things around and started a conversation with Popsicle Lovers.

Advertising Agency: TBWA, Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Joao Ribeiro
Photographer: Nuno Correia
Retoucher: Pedro Filipe
Account manager: Joana Margalha
Published: July 2015