Brands are leading the way in pioneering virtual reality experiences. MINI wanted to push the boundaries of narrative in VR, and showcase MINI’s passion for innovative content.

Advertising Agency: KKLD, USA
Production Company: UNIT9
Director: Gevorg Karensky
Producers: Nick Sutherland Dodd, Aurelien Simon, Cathy Peng, Christian Grandi
Executive Producers: Michelle Craig, Robert Bader, Stephen Bader, Rafa Montilla
Director of Photography: Pancho Alcaine
Editor: Gevorg Karensky
Line Producer: Anahi Puig
Production Manager: Yolanda Gata
1st Assistant Director: Carles Valero
Production Coordinator: Jone Muniz
Production Designer: Ana Alvar Gonzales
Art Assistants: Carlos Vilarnau, Clara Alvarez
Custom VR Car Rig: David Crone
MINI Technician: Rene Schulze
Post Producers: Rory Mathieson, Sean Chung
VR Post Production: Bipolar ID
Sound Design: Box of Toys
Published: September 2015