Oikocredit asked 3 small business creatives in Malawi to create its first national ad campaign for microcredit in the Netherlands. The essence of the social investor’s work is central in this: providing enterprising people with access to compatible financial services. 3 creative entrepreneurs from the poorest country in the world contributed to the campaign by showing Dutch audiences their interpretation of how microcredit fuels enterprise and economic independence.

Advertising Agency: Fitzroy, Netherlands