Fly lying down.
TAM Airlines. Now seat that recline 180°.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Sant'Anna
Copywriter: Marcelo Conde
Art Director: Eiji Kozaka
Account Director: Alessandro Cardoni
Planner: Flavio Proença
Client Team Director: Manoela Amaro
Agency Producer: Monica Beretta, Stephanie Wang
Photographers: Pam Mullins, David Brian McFarlane
Account Manager: Fernanda Ricci

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