Behaving negligent with a child is encouraging bigger problems.
Negligence is the lack of physical, emotional and educational care. A sad reality that can open the doors to criminality, school abandonment, sexual abuse, domestic accidents, many times leading to death. Negligence is a crime. If you suspect a case, call 100.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Luiz Dias
Art Director: Rivadávia Coura
Copywriter: Gustavo Ávila
Photographer: Philippe Arruda
Published: October 2015