Derived from the iconic Australian saying ‘Made you look, Dirty Chook’, the repositioning campaign saw a trio of ‘dirty’ chickens take over vacant outdoor spaces available for bookings.

Advertising Agency: Rumble Creative & Media, Brisbane, Australia
Managing Partner: Remy Brassac
Creative Partners: Nancy Hartley, James Burchill
Art Director: Bec McCall
Copywriter: Rhys Venning
Production / Photography: Illusion
Published: November 2015