To advertise the launch of Microsofts new flagship smartphone Lumia 950 with eye scanning features JMW decided to focus on the smartphones security features in its native advertising campaign running 2 weeks from sales start in Sweden. In the native campaign content was censored in real time to show off the security of Lumia 950 – keeping the content safe from the readers gaze.

Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Anders Pålsson
Copywriter: Samuel Skwarski
Published: December 2015