Dubai Holding organizes SkyRun, the longest-running vertical marathon in Dubai. For fourteen years, it has challenged participants to race up the stairwell of Jumeirah Emirates Towers – all 1334 steps.

Advertising Agency: Nomads, Dubai, UAE
Creative Director: Richard Hol
Art Director: Celia Jaber
Copywriter: Adam Fierman
Head of Strategy: Alex Paquin
Strategist: Thomas Warden
Account Director: Kate Bevan
Published: March 2016