Ad Babies, https://www.youtube.com/watch?v=qRlca7F2M0g, didn’t sit well with the students of BAS. Creative Belgium stated that fewer and fewer young talents choose a career in advertising. The creative youngsters however are convinced that they are living proof that a whole new generation of creative talent is ready to join the ranks of the industry. To prove this, the BAS students, in collaboration with production company Denzzo and advertising agency Dallas Antwerp, came up with a campaign to put themselves in the spotlight. The baby that was delivered to the doorsteps of the top of the Belgian Advertising industry, provoked the necessary reactions.