A machine that transforms your expired cards into brand new guitar picks. It was installed in bars, night clubs and other places in São Paulo, Brazil.
Advertising Agency: Loducca, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron
Creatives: Alex Adati, Raphael Franzini, Ricardo Alonso
Account Services: Sabrina Spinelli, Monica Di Pierro, Silvia Durazzo
Executive Producers: Sid Fernandes, Ana Luisa André
Development: Rui Americano Produções
Published: February 2012