To prove the capabilities of the Electrolux UltraCare laundry range – namely, that it’s possible to clean delicate clothing items at home, Electrolux teamed up with a man who wanted to surprise his girlfriend with a new washing machine. Together they set up a prank – turning the local dry cleaner into a copy of the couple´s home overnight. 24 hours later when the girlfriend came back to pick up her wool sweater the dry cleaner’s seemed very familiar.